Motul becomes the new WorldSBK Title Sponsor
Motul, the French company producing high-performance motor oils and industrial lubricants has a long history in motorsports. It is a key partner for both the FIM and Dorna Group, and will make its debut in WorldSBK in 2016, as Title Sponsor of the Championship. Motul has embraced the essence of the SBK Experience and it is now going to offer its guests the closest motorcycle racing experience ever with proximity and accessibility being the key words.Starting from the forthcoming new season the series will feature a dedicated combined championship logo in all its adaptations, as well as a brand-new ‘‘WSBK by Motul’’ product. This will to be launched in the first quarter of the next season and aimed at the most demanding customers. In the meantime, racing oils and lubricants will be available for the teams competing in WorldSBK putting a perfect combination of racing knowledge and skills at the end users’ disposal. Motul products will be on display within the Paddock for all the Superbike fans attending the races, making this a full partnership, which involves fans, teams and Motul guests. Romain Grabowski, Motul Motorsport manager said: ‘‘We are really delighted to add WorldSBK to the list of motorcycling disciplines we support on a worldwide basis. As with the FIM EWC, WorldSBK teams will be able to use the Motul Factory Line range which is dedicated to racing and which benefits from knowledge gained from the major manufacturers’ use of experimental products in MotoGP. This 360° partnership Magny-Cours 02/10/2015 includes the launch of a WSBK by Motul product which will be destined for fans of the championship, and we’ve also got a brand-new ‘Motul SBK Experience’ concept which from 2016 will allow us to offer our customers a unique experience at each of the season’s 15 races. We can’t wait for this 2016 campaign to begin!’’. Marc Saurina, WSBK Commercial and Marketing Director said: ‘‘It is a great pleasure for us to see such an important brand in the history of motorsports joining with WorldSBK’s concrete values. Motul is the perfect partner to develop our concept of brand experience, having proximity to the very DNA of production-based motorcycling’’.
